GENERAL KNOWLEDGE

Detailed explanation-1: -Media planning is the process of selecting the best media channels and timing to deliver the right message to the right audience at the right time. This includes identifying and selecting media outlets, such as TV, radio, magazines, newspapers, and online media, as well as the timing of the ads.

Detailed explanation-2: -Media choice is determined by a number of factors such as-Number of viewers, readers, listeners, characteristics of audience-education, sex, income, family size, relative cost of various media. Media selection helps the advertiser to find out which type of media to be used.

Detailed explanation-3: -The steps involved in media planning are market analysis, establishing the media objective, setting the strategy, implementation, and evaluation and follow-up. Establishing a media objective involves determining a goal for the reach, cost, circulation, frequency, and penetration.

Detailed explanation-4: -There are four major types of advertisement mediums: print, television, outdoor signage, and digital media advertisements.

Detailed explanation-5: -There are many different types of advertising media available, each with its own strengths and weaknesses. Some of the most popular advertising media include television, radio, newspapers, magazines, online ads, and billboards.