Some customers are currently using a competitors brand or dont purchase a certain type of product. It is ..... for marketers to identify, obtain information on, and woo these people.

MARKETING MANAGEMENT

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Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]

Some customers are currently using a competitor’s brand or don’t purchase a certain type of product. It is ____ for marketers to identify, obtain information on, and woo these people.

A	easy
B	moderately difficult
C	challenging
D	impossible

Explanation:

Detailed explanation-1: -The first stage of the Consumer Decision Making Process, need recognition takes place when a consumer identifies an unmet need.

Detailed explanation-2: -As its name suggests, market segmentation is the process of separating a market into sub-groups, in which its members share common characteristics. To meet the most basic criteria of a market segment, three characteristics must be present: there must be homogeneity among the common needs of the segment.

Detailed explanation-3: -Market segmentation is a marketing strategy in which select groups of consumers are identified so that certain products or product lines can be presented to them in a way that appeals to their interests.

Detailed explanation-4: -Convenience Goods Like the Crest toothpaste example, convenience goods are products that consumers purchase repeatedly and without much thought.

There is 1 question to complete.

GENERAL KNOWLEDGE

GK

MARKETING MANAGEMENT