GK
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Only segmentation
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Decision of market
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Market segmentation
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Allocation of marketing
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Detailed explanation-1: -8 sub-dividation marketing is called as market segmentation.
Detailed explanation-2: -A market segment is a subdivision of a market. Marketers can segment markets and then focus on marketing to the unique characteristics, needs, and wants of each market segment. Market segments can be based upon demographic, psychographic, geographic, and product-benefit characteristics.
Detailed explanation-3: -Market segmentation refers to subdividing a larger market into smaller submarkets. Philip Kotler defines, “Market segmentation is a process of identifying groups of buyers with different desires or requirements."
Detailed explanation-4: -Answer: The correct answer of this question is Demographic, psychographic, behavioral and geographic segmentation . Explanation: Given-Deep segmentation dividing a segment into subsegments .