GENERAL KNOWLEDGE

GK

MARKETING MANAGEMENT

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Task environment in marketing is otherwise referred to as:
A
Micro environment
B
Macro environment
C
Competitive environment
D
Socio-cultural environmnet
Explanation: 

Detailed explanation-1: -The micro environment relates to the immediate periphery of an organization and directly influences the organization on a regular basis. Hence, it is also known as the task environment. It is important for an organization to monitor and analyze all the elements of its micro environment like customers, competitors, etc.

Detailed explanation-2: -Such external forces affect the production, marketing, availability, distribution, and consumption of the company’s products or services. The task environment refers to the external factors of the business environment. This environment is also known by other names such as operating environment and microenvironment.

Detailed explanation-3: -A micro environment is the immediate surroundings of a company or organization, including suppliers, customers, and competitors. The micro environment is also known as the internal environment, the operating environment, and the business environment.

Detailed explanation-4: -Your microenvironment includes your customers, your suppliers, your competitors and other elements of your distinct business world. Microenvironment marketing takes these elements into account in figuring out what will boost your branding and sales.

Detailed explanation-5: -Macro environment is also known as-general environment or remote environment. Macro environment refers to the general environment that originates outside the organization and affects the business operations indirectly and the businessman has no control over these forces.

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