GENERAL KNOWLEDGE

Detailed explanation-1: -The microenvironment consists of the actors close to the company that affect its ability to serve its customers, the company, suppliers, marketing intermediaries, customer markets, competitors, and publics.

Detailed explanation-2: -Actors in a microenvironment There are 6 actors existing in a microenvironment. They are: the company (itself), suppliers, marketing intermediaries, customer markets, competitors, and publics.

Detailed explanation-3: -It is a collection of forces or factors that are close to the organization and can influence the performance as well as the day to day activities of the firm. Six components of micro environment are: Company, Suppliers, Marketing Intermediaries, Competitors, General Public and the Customers.

Detailed explanation-4: -Suppliers provide the transportation of those materials. Suppliers provide a company with the services it uses in providing goods and service to its customer. Without a solid relationship with its suppliers, a company can not offer its own customers a consistently high quality product or service.

Detailed explanation-5: -the factors or elements in a firm’s immediate environment which affect its performance and decision-making; these elements include the firm’s suppliers, competitors, marketing intermediaries, customers and publics.