GK
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Product
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Target audience
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Promotional objectives of business
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Media costs
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Detailed explanation-1: -Salient features or characteristics of a good advertisement copy are: (1) it should be simple (2) it should be capable of holding the reader’s attention (3) it must be suggestive (4) it should have conviction value (5) it should educate the people (6) it should have memorizing value and (7) it should be true!
Detailed explanation-2: -Cost of the media: Cost of the medium in most cases, is an important factor in the selection of the medium. Advertisements in certain media are expensive. For instance, TV and Radio advertisements. Magazines and newspaper advertisements are generally considered as less expensive.
Detailed explanation-3: -Ad copy is content that encourages a potential buyer to take action and purchase a product. By invoking an emotional response, communicating value and addressing doubt, effective ad copy can increase a company’s sales and profits.
Detailed explanation-4: -Potential market: The aim of every advertising effort is to carry on the ad message to the prospects economically and effectively. Competitive advertising: The budget available: 29-Nov-2020