GENERAL KNOWLEDGE

Detailed explanation-1: -Market Positioning refers to the ability to influence consumer perception regarding a brand or product relative to competitors. The objective of market positioning is to establish the image or identity of a brand or product so that consumers perceive it in a certain way.

Detailed explanation-2: -Positioning is an essential part of launching your product and company in the market. Positioning creates an image of your company’s product in the mind of your target customer. The term “positioning” should be viewed both as a verb and a noun.

Detailed explanation-3: -Positioning is the process of creating an image or identity in the minds of consumers for a brand, product, or service. It is a way of differentiating a product or service from similar offerings in the market.

Detailed explanation-4: -Positioning refers to the place that a brand occupies in the minds of the customers and how it is distinguished from the products of the competitors and different from the concept of brand awareness.

Detailed explanation-5: -Price-based positioning. Lifestyle-based positioning. Characteristics-based positioning. Quality-or prestige-based positioning.