GENERAL KNOWLEDGE

Detailed explanation-1: -The ideal goal for the marketer is to find an untapped (or underserved) market segment whose needs can be met easily and profitably-and Raleigh Wheels could be argued to have achieved this ideal goal.

Detailed explanation-2: -While the primary goal of marketing is to generate revenue, marketing achieves this desired state through a unique approach as compared to other business units such as sales or customer service. Awareness: Target audience knows your brand and solution.

Detailed explanation-3: -The purpose of marketing is to reach your target audience and communicate the benefits of your product or service-so you can successfully acquire, keep, and grow customers. So, your marketing goals must relate to the specific business objectives your company wants to achieve.

Detailed explanation-4: -A target market is a group of people that have been identified as the most likely potential customers for a product because of their shared characteristics such as age, income, and lifestyle.

Detailed explanation-5: -The fundamental goal of marketing is to create and maintain exchanges by promoting products and services that satisfy the needs of consumers.