The John Deere brand might make someone think of a rugged, Midwestern male who is hardworking and trustworthy, which the brand management folks would learn through ..... research.

MARKETING MANAGEMENT

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Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]

The John Deere brand might make someone think of a rugged, Midwestern male who is hardworking and trustworthy, which the brand management folks would learn through ____ research.

A	brand personification
B	projective technique
C	visualization
D	laddering
E	brand imaging

Explanation:

Detailed explanation-1: -A situation analysis is a form of exploratory research undertaken to gather background information and gather data pertinent to the problem area that might be helpful in defining the problem decision.

Detailed explanation-2: -A focus group is a market research method that brings together 6-10 people in a room to provide feedback regarding a product, service, concept, or marketing campaign. A trained moderator leads a 30-90-minute discussion within the group that is designed to gather helpful information.

Detailed explanation-3: -Brand personality is the specific mix of human traits that may be attributed to a particular brand. Traits that have been associated with brand personality are sincerity, excitement, competence, sophistication, and ruggedness.

Detailed explanation-4: -Visualization requires people to create a collage from magazine photos or drawings to depict their perceptions.

There is 1 question to complete.

GENERAL KNOWLEDGE

GK

MARKETING MANAGEMENT