GK
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Technology
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Competition
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Socio-economic
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All of these
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Detailed explanation-1: -It is made up of six components: demographic, economic, physical, technological, political-legal, and social-cultural environment.
Detailed explanation-2: -There are three key elements to the marketing environment which are the internal environment, the microenvironment and the macroenvironment. Why are they important? Well marketers build both internal and external relationships.
Detailed explanation-3: -Characteristics of the marketing environment include customer orientation, customer satisfaction, market research, market planning, and integrated marketing.
Detailed explanation-4: -Internal marketing environment. These operations take place within the company. External macro environment. These factors influence an industry. External microenvironment. 29-Sept-2022
Detailed explanation-5: -Political and regulatory. Economic. Competitive. Technological. Social and cultural.