GK
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Production Concept
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Product Concept
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Sales Concept
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Marketing Concept
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Societal Marketing Concept
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Detailed explanation-1: -The Product Concept. This orientation holds that consumers will favor those products that offer the most quality, performance, or innovative features. Managers focusing on this concept concentrate on making superior products and improving them over time.
Detailed explanation-2: -Explanation: Which marketing management orientation holds that a firm should have a customer focus to achieve sales and profits is the marketing concept. In this concept, companies have two option to attract their customer.
Detailed explanation-3: -Production Concept-focuses on the internal potentials of the company and not based on the desires and needs of the market.
Detailed explanation-4: -Selling Concept. The selling concept holds the idea-“consumers will not buy enough of the firm’s products unless it undertakes a large-scale selling and promotion effort.” Here the management focuses on creating sales transactions rather than on building long-term, profitable customer relationships.