GENERAL KNOWLEDGE

Detailed explanation-1: -The purpose of publicity is to draw favorable attention to a company and/or its products without having to pay the media for it. The way it often works is as follows: a company sends a press release (often with a video tape) to the media with the hope that it is newsworthy enough to be mentioned in the mass media.

Detailed explanation-2: -Its objective is to get media attention to the brand or offering for a short term. Its objective is to develop the brand image over a long term. Its objective is to communicate the desired information to the public, to persuade them to buy the offerings, or to reinforce the brand message.

Detailed explanation-3: -Advertising is important because it can drive business growth. Advertising works to amplify your small business marketing efforts and helps you reach the right audience with positive, targeted messaging that converts potential customers into paying customers.

Detailed explanation-4: -The goal of a public relations campaign is to create a media narrative or control the spread of information about your business to attract customers. It can also be used as a tactic to generate awareness about a specific event or business venture.