GENERAL KNOWLEDGE

GK

MARKETING MANAGEMENT

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
The part of a brand which can be recognised but which is not utterable is called ____
A
Brand Mark
B
Brand Name
C
Trade Mark
D
All of the above
Explanation: 

Detailed explanation-1: -A brand mark is the part of a brand that can be recognized but is not utterable, such as a symbol, design, or distinctive coloring or lettering … A trademark is a brand or part of a brand that is given legal protection; it protects the seller’s exclusive rights to the use the brand name or brand mark.

Detailed explanation-2: -A brand name is the part of a brand that can be spoken or written and identifies a product, service or company and sets it apart from other comparable products within a category.

Detailed explanation-3: -Brand Name: The pronounceable part of a Brand is called Brand Name Brand Name is the verbal component of Brand.

Detailed explanation-4: -A brand name is the part of the brand that can be vocalized.

There is 1 question to complete.