GK
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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The particular assortment of goods and services that a business offers to meet the needs of its market(s) and its company goals.
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Product line
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Product mix
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Either A or B
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None of the above
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Explanation:
Detailed explanation-1: -Product mix, also known as product assortment or product portfolio, refers to the complete set of products and/or services offered by a firm.
Detailed explanation-2: -Product assortment, also known as merchandise mix, is the range and variety of products you offer to your customers. It defines the product types your customers ultimately know you for.
Detailed explanation-3: -Product mix, also known as product assortment, refers to the total number of product lines a company offers to its customers.
There is 1 question to complete.