The principle of ..... implies that communicators can use their good image to reduce some negative feelings toward a brand but in the process might lose some esteem with the audience.

MARKETING MANAGEMENT

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Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]

The principle of ____ implies that communicators can use their good image to reduce some negative feelings toward a brand but in the process might lose some esteem with the audience.

A	conformity
B	congruity
C	confidence
D	credibility

Explanation:

Detailed explanation-1: -Personal selling-Face-to-face interaction with one or more prospective purchasers for the purpose of making presentations, answering questions, and procuring orders.

Detailed explanation-2: -Marketing communications can be defined as “the means by which firms attempt to inform, persuade, and remind customers-directly or indirectly-about the products and brands they sell.

Detailed explanation-3: -advertising. Advertising is a non-personal presentation of goods or services by an identical sponsor via any media.

There is 1 question to complete.

GENERAL KNOWLEDGE

GK

MARKETING MANAGEMENT