GENERAL KNOWLEDGE

Detailed explanation-1: -Market segmentation is the process of dividing up mass markets into groups with similar needs and wants.

Detailed explanation-2: -Demographic, psychographic, behavioral and geographic segmentation are considered the four main types of market segmentation, but there are also many other strategies you can use, including numerous variations on the four main types.

Detailed explanation-3: -Dividing the total market into several groups on the basis of consumer characteristics is known as market segmentation.

Detailed explanation-4: -Market segmentation is the process of dividing a market of potential customers into groups, or segments, based on different characteristics. The segments created are composed of consumers who will respond similarly to marketing strategies and who share traits such as similar interests, needs, or locations.