GK
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Advertising
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Personal Selling
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Sales Promotion
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All of the above
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Detailed explanation-1: -Promotional mix is a market of 4P’s of marketing. Promotional mix give various tools and strategies as of how a product can be promoted. Advertising personal selling, sales promotion, publicity and public relations are the main tools of promoting a company’s product and making customers aware about the company offers.
Detailed explanation-2: -Gary Armstrong defines a promotion mix as, “A company’s promotional mix includes advertising, personal selling, sales promotion, public relations, direct marketing.
Detailed explanation-3: -Product (or Service) Your customer only cares about one thing: what your product or service can do for them. Price. Many factors go into a pricing model. Promotion. Place. People. Packaging. Process.