GENERAL KNOWLEDGE

GK

MARKETING MANAGEMENT

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
The results of descriptive research are often ____
A
qualitative
B
vague
C
unreliable
D
quantitative
Explanation: 

Detailed explanation-1: -Descriptive research uses a quantitative research method by collecting quantifiable information to be used for statistical analysis of the population sample. This is very common when dealing with research in the physical sciences.

Detailed explanation-2: -Descriptive research is usually defined as a type of quantitative research, though qualitative research can also be used for descriptive purposes. The research design should be carefully developed to ensure that the results are valid and reliable.

Detailed explanation-3: -Unlike quantitative data, qualitative data is descriptive, expressed in terms of language rather than numerical values. Qualitative data analysis describes information and cannot be measured or counted. It refers to the words or labels used to describe certain characteristics or traits.

Detailed explanation-4: -It is quantitative as it attempts to collect and statistically analyze information. This research type is a powerful research tool that permits a researcher to collect data and describe the demographics of the same with the help of statistical analysis. Thus, it is a quantitative research method.

Detailed explanation-5: -Descriptive research typically involves the collection of both qualitative and quantitative data through methods such as surveys, observational studies, case studies, or focus groups.

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