GENERAL KNOWLEDGE

GK

MARKETING MANAGEMENT

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
The three levels of International marketing environment of a firm includes the following factors
A
Global
B
Domestic
C
Organisational
D
Financial
Explanation: 

Detailed explanation-1: -Legal environment. Legal systems vary both in content and interpretation. Economic environment. The purchasing power of people in a country is a crucial factor in determining the demand for products. Political Environment. Political Factors include: Technological environment.

Detailed explanation-2: -Factors of International Marketing Environment can be classified into three categories namely: Global Factors (International Uncontrollable Environment), Domestic Factors (Domestic Uncontrollable Environment) and Organisational Factors (Internal Marketing Environment).

Detailed explanation-3: -However, there are some differences, many of which are centered on environmental factors which affect international marketing: (a) the economic environment, (b) the competitive environment, (c) the cultural environment, (d) the political/legal environment, and (e) technological environment and the ethical environment.

Detailed explanation-4: -What are the three international marketing concepts? The three main divisions of international marketing concepts are business-to-business, business-to-consumer, and consumer-to-consumer.

There is 1 question to complete.