GK
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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The total number of products within all product lines of a company is referred to as:
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Width of product mix
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Length of product mix
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Depth of product mix
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Consistency of product mix
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Explanation:
Detailed explanation-1: -A product mix is the total number of product lines and individual products or services offered by a company. Additionally referred to as product assortment or product portfolio. Product mixes vary from company to company. Some have multiple product lines with lots of products in each line.
Detailed explanation-2: -The length of the product mix refers to the total number of items in its product mix.
Detailed explanation-3: -A product line is one line of similar products that are sold within a company, whereas a product mix is the combined total of all the product lines sold in a company.
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