GK
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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There are 3 factors in evaluating the market segment.
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Segment friendliness
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Segment size and growth
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Customer resources
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Segment structural attractiveness
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Company objectives and resources
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Explanation:
Detailed explanation-1: -A. Evaluating Market Segments: When evaluating different market segments, a firm must look at three factors: segment size and growth, segment structural attractiveness, and company objectives and resources.
Detailed explanation-2: -Segmenting the market–dividing your audience into different groups based on common characteristics–helps businesses create better marketing strategies. Benefits of market segmentation include targeted advertising efforts, improved brand loyalty, enhanced product development and the potential to boost profit margins.
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