GK
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Superpositioning
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Underpositioning
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Overpositioning
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Direct Positioning
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Confused Positioning
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Detailed explanation-1: -What are the types of brand positioning errors? There are four main types of brand positioning errors; over positioning, under positioning, confused positioning, and double positioning.
Detailed explanation-2: -UNDER POSITIONING: Here the customer’s have a blurred and unclear idea of the brand. OVER POSITIONING: Here the customer’s have too limited awareness of the brand. CONFUSED POSITIONING: Here the customer’s have confused opinion of the brand. DOUBLE POSITIONING: Here the customer’s do not accept the claims of the brand.
Detailed explanation-3: -For example, buyers think that Apple only comes out with expensive products where Apple has a range of products at different prices. Confused Positioning: It is often observed that a brand will created too many associations with the product or will reposition the brand very frequently.