GENERAL KNOWLEDGE

GK

MARKETING MANAGEMENT

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
This refers to strategies intended to establish and sustain desirable customer relationships.
A
relationship marketing
B
customer satisfaction
C
customer relationship management
D
customer service management
Explanation: 

Detailed explanation-1: -The goal of CRM marketing is to improve and optimize customer relationships, in order to drive customer loyalty, retention, revenue and customer lifetime value.

Detailed explanation-2: -Stay in touch. Make customer communications timely and relevant. Build a partnership. Take your time. Understand expectations. Promise only what you can deliver. Seek feedback. Be responsive. Be consistent. More items •10-Jan-2023

Detailed explanation-3: -Understand what your customers value. Show you genuinely care. Adapt to their pace. Let your brand be your guide. Model the behaviour you want to see. Remember that relationships are built over time.

There is 1 question to complete.