GK
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Increasing its market share
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Attempting to protect its current share
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Ways to expand total market demand
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All of the above
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Detailed explanation-1: -Maintaining a dominant market share requires a company to not only retain its existing customers by building brand loyalty but also attract new customers who may be unfamiliar with the product or service.
Detailed explanation-2: -To maintain your market leadership as a company, it is important that you retain your current customers through brand loyalty-building as well as attracting new customers to familiarize with your products or services.
Detailed explanation-3: -In conclusion, market leaders who stay on top have learned the art of expanding the total market, defending their current territory, and increasing their market share and profitability.
Detailed explanation-4: -When a market leader owns a large part in the overall market, it is said to be a highly concentrated market.
Detailed explanation-5: -Relationship Marketing. Internal Marketing. Integrated Marketing. Societal Marketing. Performance Marketing. 22-Feb-2023