GK
MARKETING MANAGEMENT
|
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
|
|
|
Depth
|
|
|
Width
|
|
|
Either A or B
|
|
|
None of the above
|
Detailed explanation-1: -A company can have multiple product lines with lots of products in each line, but it can only have one product mix.
Detailed explanation-2: -The depth of the product line includes the number of different products offered within the product line such as many different types of basketball sneakers for Nike. The breadth of the product line refers to the different categories of products in which the brand or company offers products.
Detailed explanation-3: -Depth refers to the number of variations within a product line. For example, continuing with the car company example above, a 3-series product line may offer several variations such as coupe, sedan, truck, and convertible. In such a case, the depth of the 3-series product line would be four.