GK
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Under which marketing philosophy, the firm shifted from quantity of production to quality of products?
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Production concept
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Product concept
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Selling concept
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Marketing concept
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Explanation:
Detailed explanation-1: -Here the concept shifts from production of the product to simply selling the product. Even if the goods meet the price and quality requirements of the consumer, the sale is not guaranteed.
Detailed explanation-2: -Companies adopt one of four philosophies when deciding on how to create an organizational marketing process. The four philosophies are production, sales, marketing and societal marketing orientations.
Detailed explanation-3: -Production Orientation: the business focuses on improving efficiency in producing its products or services, appealing to customers with efficiency and low prices. Consumer needs and wants aren’t really considered.
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