GK
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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the product being sold is an impulse item
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there is high brand loyalty for the product
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the product is a high involvement purchase
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consumers choose the brand before they go to the store
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Detailed explanation-1: -What is a Push Promotional Strategy? A push promotional strategy is a marketing strategy that sees companies take its products to its consumers. The goal of this strategy is to get the product directly in front of the customers, in the form of trade shows and point of sale displays.
Detailed explanation-2: -Push Strategy Useful for manufacturers seeking distributor for product promotion. Useful for those manufacturing or those selling low value items as a distribution who is likely to place bulk items. Creates product exposure in potentially large retail environments. Good way to test new products in the market.
Detailed explanation-3: -Push marketing, specifically, is a strategy managers use to promote their products to consumers. The goal of push marketing is to get the products seen by the consumers at the point of purchase. Exposure is the north star for this marketing plan.
Detailed explanation-4: -A push strategy tries to sell directly to the consumer, bypassing other distribution channels. An example of this would be selling insurance or holidays directly. With this type of strategy, consumer promotions and advertising are the most likely promotional tools.