GK
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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It is easy to find
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It is normally quicker to find
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Might be unreliable
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You have to find the information yourself
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Detailed explanation-1: -A major disadvantage of using secondary data is that it may not answer the researcher’s specific research questions or contain specific information that the researcher would like to have.
Detailed explanation-2: -Disadvantages of Secondary Sources Two different authors can interpret the same piece of original material in two wildly different ways. As such, secondary sources are unreliable as primary points of evidence. Instead, they’re better served as sources of commentary and interpretation.
Detailed explanation-3: -Interview, Questionnaire and Observation (Option D) are NOT sources of secondary data.
Detailed explanation-4: -A disadvantage of using secondary data is that: The data may have been collected with reference to research questions that are not those of the researcher. The researcher may bring more detachment in viewing the data than original researchers could muster.