GENERAL KNOWLEDGE

Detailed explanation-1: -The marketing mix in marketing strategy: Product, price, place and promotion. The marketing mix is the set of controllable, tactical marketing tools that a company uses to produce a desired response from its target market. It consists of everything that a company can do to influence demand for its product.

Detailed explanation-2: -The two main types of marketing strategy are: 1. Business to business (B2B) marketing. 2. Business to consumer (B2C) marketing.

Detailed explanation-3: -Promotional strategies may include advertising, public relations, sales promotions, special offers, and other promotional strategies. Whichever channel used, it should be suitable for the product, the price, and the end user it is being marketed to.

Detailed explanation-4: -What are the 4Ps of marketing? (Marketing mix explained) The four Ps are product, price, place, and promotion. They are an example of a “marketing mix, ‘’ or the combined tools and methodologies used by marketers to achieve their marketing objectives.

Detailed explanation-5: -The promotion “P” of marketing is also known as Marketing Communication. Marketing communications are those techniques that the company or a business individual uses to convey promotional messages about their products and services.