GK
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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true
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false
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Either A or B
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None of the above
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Detailed explanation-1: -Which of the following is TRUE regarding new types of channel organizations? They provide stronger leadership and improved performance.
Detailed explanation-2: -A distribution channel is a network of firms that are interconnected in their quest to provide sellers a means of infusing the market place with their goods and buyers a mean of purchasing those goods, doing all as efficiently and profitably as possible (Iacobucci 2013).
Detailed explanation-3: -Companies must also determine the number of channel members to use at each level. Three strategies are available: intensive distribution, exclusive distribution, and selective distribution.
Detailed explanation-4: -Supply chain management (SCM) is the centralized management of the flow of goods and services and includes all processes that transform raw materials into final products. By managing the supply chain, companies can cut excess costs and deliver products to the consumer faster and more efficiently.