When American Airlines decided to review new ideas aimed at first-class passengers on long flights, like an ultra high-speed Wi-Fi service and 124 channels of high-definition satellite cable TV, their first step in the marketing research process was to .....

MARKETING MANAGEMENT

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Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]

When American Airlines decided to review new ideas aimed at first-class passengers on long flights, like an ultra high-speed Wi-Fi service and 124 channels of high-definition satellite cable TV, their first step in the marketing research process was to ____

A	develop the research plan
B	define the problem
C	collect the information
D	analyze the information
E	make the decision

Explanation:

Detailed explanation-1: -The last step in marketing research is to introduce study research discoveries and make conclusions.

Detailed explanation-2: -Marketing metrics is the set of measures that helps firms to quantify, compare, and interpret their marketing performance.

Detailed explanation-3: -When customers fall into different user groups with distinct buying preferences and practices, a market-management organization is desirable.

Detailed explanation-4: -The first step in launching a research study, problem or issue definition, focuses on uncovering the nature and boundaries of a situation or question related to marketing strategy or implementation.

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MARKETING MANAGEMENT