GK
MARKETING MANAGEMENT
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Which activity is addressed in the product service management function?
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Setting discounts to clear products from inventory
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Determining where products will be offered for sale
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Focusing promotional activities on a new product’s release
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Eliminating products that are slow sellers
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Explanation:
Detailed explanation-1: -Product quality is important because it affects the success of the company and helps establish its reputation in customer markets. When companies can create high-quality products that continue to meet customer demands, it can lead to fewer production costs, higher investment returns and increases in revenue.
Detailed explanation-2: -Encourage agent feedback. Have agents listen to their calls. Send post-contact surveys after every interaction. Establish clear KPIs. Evaluate regularly. Give all agents clear and consistent standards. Take a team approach to eliminate bias.
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