Which characteristic of useful marketing information is represented by the statement:The benefits of using the information should be greater than the expenses of gathering the data used to generate this information?

MARKETING MANAGEMENT

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Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]

Which characteristic of useful marketing information is represented by the statement:“The benefits of using the information should be greater than the expenses of gathering the data used to generate this information?

A	timeliness
B	accessibility
C	cost-effectiveness
D	relevancy

Explanation:

Detailed explanation-1: -Which one of the following best characterizes a marketing information system (MIS)? An MIS provides a continuous flow of information about such things as distribution costs, prices, sales, and advertising expenses.

Detailed explanation-2: -Data gathering. The basic function of a marketing-information management system is to gather data important to the business. These data should be gathered from both internal and external sources on an ongoing basis.

Detailed explanation-3: -Prediction of Consumer Demand. Identification of Marketing Complexity. Facilitates up-to-date Economic Information or Condition. Up-to-date Information on Technology. Proper flow of Information for better Customer Service. Facilitates Marketing Planning Activities.

There is 1 question to complete.

GENERAL KNOWLEDGE

GK

MARKETING MANAGEMENT