GK
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Which concept of marketing is product-oriented?
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Old concept of marketing
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Entity concept of business
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Modern concept of marketing
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All of the above
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Explanation:
Detailed explanation-1: -Product orientation is a marketing management concept that emphasizes the promotion of high-quality items to increase sales. The corporation considers product quality to be a determinant of market demand.
Detailed explanation-2: -Production is the oldest concept of marketing. This idea is the most traditional one in business. According to this theory, buyers like readily available and reasonably priced goods.
Detailed explanation-3: -The marketing concept rests on four pillars: target market, customer needs, integrated marketing and profitability.
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