GK
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Primary Research
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Secondary Research
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Either A or B
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None of the above
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Detailed explanation-1: -Secondary data is very affordable. It requires little to no cost to acquire them because they are sometimes given out for free. The time spent on collecting secondary data is usually very little compared to that of primary data.
Detailed explanation-2: -Cost-Effective Secondary research is often less expensive than primary research. Since the data is out there already, the most considerable expense is usually the workforce to find and interpret the data.
Detailed explanation-3: -The Advantages of Secondary Data Analysis One of the most noticeable advantages of using secondary data analysis is its cost effectiveness. Because someone else has already collected the data, the researcher does not need to invest any money, time, or effort into the data collection stages of his or her study.