GENERAL KNOWLEDGE

GK

MARKETING MANAGEMENT

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Which is the correct statement -
A
Product lines tend to shorten over time.
B
Brand equity is a function of brand awareness and brand preference.
C
AIDA Model is relevant to advertising as well as physical distribution.
D
The Standards of Weights and Measures (Packaged Commodities) Rules, 1977 provide for the labelling rules relating to packaged commodities.
Explanation: 

Detailed explanation-1: -The Standard of Weights and Measures Act, 1976 was enacted to establish standards of weights and measures, to regulate inter-state trade or commerce in weights, measures and other goods which are sold or distributed by weight, measure or number, and to provide for matters connected therewith or incidental thereto.

Detailed explanation-2: -These rules may be called the Standards of Weights and Measures (Packaged Commodities) Rules, 1977. (i) sold, distributed or delivered or offered or displayed for sale, distribution or delivery, or; (ii) stored for sale, or for distribution or delivery, in the course of inter-State trade and commerce.

Detailed explanation-3: -An Act to provide for the enforcement of the standards of weights and measures established by or under the Standards of Weights and Measures Act, 1976, and for matters connected therewith or incidental thereto. 1. (1) This act may be called the Standards of Weights and Measures (Enforcement) Act, 1985.

Detailed explanation-4: -any goods, other than pre-packed goods which satisfy the requirements of section 12, shall weigh or measure the goods in the presence of the buyer if requested by the buyer to do so. (2) Any person who contravenes subsection (1) shall be guilty of an offence.

There is 1 question to complete.