GK
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Undifferentiated marketing
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Concentrated marketing
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Customized marketing
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Differentiated marketing
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Detailed explanation-1: -Therefore, when a company treats every single customer as a separate segment, this is called Micro Marketing.
Detailed explanation-2: -Firmographic segmentation: Business-to-business (B2B) companies may use firmographic segmentation to divide up the businesses in a market. This is similar to demographic segmentation with individual consumers but instead looks at the characteristics of companies that may become customers.
Detailed explanation-3: -Market segmentation is the process of dividing a broad population into subgroups according to certain shared factors. These groups may have common demographics (age, gender, etc.), geographic location, attitudes, behaviors, or a combination of similar characteristics. A consumer may belong to multiple market segments.
Detailed explanation-4: -Behavioral segmentation refers to a marketing segmentation process in which customers are divided by their behavior patterns when interacting with a business.
Detailed explanation-5: -Demographic. Psychographic. Geographic. Behavioral. 06-Dec-2022