GK
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Immediate feedback through a purchase
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Less costly per contact
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Less flexible
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No face-to-face contact
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Detailed explanation-1: -Personal selling is more effective than advertising when the customer base is small and widespread. Small because the sales force cannot reach every individual and widespread so that multiple salesmen can cover different areas and sell their products or services to people of that area.
Detailed explanation-2: -Personal selling minimizes wasted effort, promotes sales, and boosts word-of-mouth marketing. Also, personal selling measures marketing return on investment (ROI) better than most tools, and it can give insight into customers’ habits and their responses to a particular marketing campaign or product offer.
Detailed explanation-3: -Two-Way Communication: Personal Attention: Detail Demonstration: Complementary to other Promotional Tools: Immediate Feedback: Individual Services: Flexibility: Customer Confidence: More items