GK
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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case study
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survey
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test marketing
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pilot study
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Detailed explanation-1: -For example, a company implements a new individual marketing strategy for a small group of customers and sees a measurable increase in monthly subscriptions. After receiving identical results from several groups, they concluded that the one-to-one marketing strategy has the causal relationship they intended.
Detailed explanation-2: -Examples of Causal Research (Explanatory Research) To analyse the effects of re-branding initiatives on the levels of customer loyalty. To identify the nature of impact of work process re-engineering on the levels of employee motivation.
Detailed explanation-3: -Causal Research is the most sophisticated research market researchers conduct. Its goal is to establish causal relationships-cause and effect-between two or more variables[i]. With causal research, market researchers conduct experiments, or test markets, in a controlled setting.
Detailed explanation-4: -Comparative Study. Case-Control Study. Cohort Study.