GK
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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gender
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age
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culture
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education
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Detailed explanation-1: -Answer-E, Explanation-Personality is NOT a demographic factor.
Detailed explanation-2: -Within applied statistics and research, these are variables such as age, gender, ethnicity, socioeconomic measures, and group membership.
Detailed explanation-3: -Age, Race, and Gender in Organizations Demographic variables are often called ‘boxcar variables’ because they carry a good deal of freight with them. For an organizational psychologist, the age, gender, and race of a workforce are particularly interesting.
Detailed explanation-4: -Examples include age, gender, ethnicity, fertility rates, etc. Demography is the study of human populations. If your research interest has to do with how characteristics vary among individuals or groups of individuals, then you will be looking for demographic statistics.
Detailed explanation-5: -Age. Age is the most basic variable of them all, albeit the most important because consumer preferences continually change with age. Gender. Income and occupation. Ethnicity and religion. Family structure.