GK
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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To entice people in.
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To boost sales figures.
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To attract first-time buyers
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To clear new stock.
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Detailed explanation-1: -Online marketing does not qualify as a sales promotion as it does not offer any incentive to the consumer on the purchase of the company’s product.
Detailed explanation-2: -Sales promotion is implemented to attract new customers, to hold present customers, to counteract competition, and to take advantage of opportunities that are revealed by market research. It is made up of activities, both outside and inside activities, to enhance company sales.
Detailed explanation-3: -A sales promotion is a marketing activity that is designed to increase sales, encourage customer loyalty, or generate brand awareness. It usually involves offering a discount or some other type of incentive for customers to buy your product or engage with your brand.