GK
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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by industry type
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by geographical location
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by organizational size
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by turnover
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Detailed explanation-1: -Organizational culture is an internal task and operation that does not affect external factors like an advertisement, competition, and discovering new customers.
Detailed explanation-2: -Market segmentation is the process of dividing the market into subsets of customers who share common characteristics. The four pillars of segmentation marketers use to define their ideal customer profile (ICP) are demographic, psychographic, geographic and behavioral.
Detailed explanation-3: -Large enough is not a type of requirement for effective segmentation.
Detailed explanation-4: -There are three main types of segmentation bases. Each works well with different businesses and industries, so it’s essential to consider your options before deciding on the best for your needs. The three main types of market segmentation are demographic, psychographic, and behavioral.