GK
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Which of the following is the definition of Marketing?
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manufacturing goods for consumption
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getting goods to where they are needed
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finding the money necessary to start and finance a business
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all activities that link producers to consumers in order that exchanges can be made
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Explanation:
Detailed explanation-1: -Marketing has been defined by the American Marketing Association as – “Marketing is the performance of business activities that direct the flow of goods and services from producer to consumer or user”.
Detailed explanation-2: -The objective of a marketing exchange is to receive something that is desired more than what is given up to get it. For an exchange to take place, four conditions must be met. First, two or more individuals, groups, or organisations must participate.
Detailed explanation-3: -Marketing includes research, targeting, communications (advertising and direct mail) and often public relations.
There is 1 question to complete.