GK
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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How many customers are in the segment?
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Is a database available to identify potential customers?
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Does the segment fit corporate goals?
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How frequently do the customers purchase?
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Detailed explanation-1: -7. Which of the following questions best helps a marketer determine the profitability of a market segment? How frequently do the customer purchase?
Detailed explanation-2: -Understanding Market Segmentation Companies can generally use three criteria to identify different market segments: Homogeneity, or common needs within a segment. Distinction, or being unique from other groups. Reaction, or a similar response to the market.
Detailed explanation-3: -To identify what customers want, marketers have learned to divide people into market segments based on their demographics, behaviors, location, purchasing habits, and other factors that influence their buying patterns.
Detailed explanation-4: -Demographic, psychographic, behavioral and geographic segmentation are considered the four main types of market segmentation, but there are also many other strategies you can use, including numerous variations on the four main types.