GK
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Age
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Poverty
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Income
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Gender
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Detailed explanation-1: -The answer here is “C", process. The variable that is not directly affected by market segmentation.
Detailed explanation-2: -Age, gender, ethnicity, income, level of education, religion, occupation, and family structure are the most widely utilized demographic segmentation criteria. However, personality is in the psychographic segmentation hence not a demographic base for segmentation.
Detailed explanation-3: -Answer-E, Explanation-Personality is NOT a demographic factor.
Detailed explanation-4: -There are six major types of demographic segmentation: Age, gender, occupation, income, education, and family status. However, you can target other demographics that suit more the product or service you offer, such as ethnicity or religion.