GK
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Which of these is NOT one of the five primary data collection methods discussed in the chapter?
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Observation
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Focus groups
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Surveys
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Behavioral data
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Prototyping
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Explanation:
Detailed explanation-1: -The correct answer is National publications. Primary data is a type of information that is gathered by researchers directly from primary sources using methods including tests, questionnaires, and interviews.
Detailed explanation-2: -Experiment is not a method of data collection.
Detailed explanation-3: -There are three main types of primary data collection: qualitative, quantitative, and mixed mode. Each has its own advantages and disadvantages.
Detailed explanation-4: -Interviews. Interviews are a direct method of data collection. Observations. In this method, researchers observe a situation around them and record the findings. Surveys and Questionnaires. Focus Groups. Oral Histories. 23-Feb-2023
There is 1 question to complete.