GK
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Which one is not an example of secondary research?
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Scholarly journals
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Word of Mouth
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Wikipedia
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Focus groups
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Explanation:
Detailed explanation-1: -Common examples of secondary research include textbooks, encyclopedias, news articles, review articles, and meta analyses.
Detailed explanation-2: -So the one which is not a source of secondary data is (D), questionnaires.
Detailed explanation-3: -Interview, Questionnaire and Observation (Option D) are NOT sources of secondary data.
There is 1 question to complete.