GK
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Which phase of the Product life cycle is a downward turn in sales leading to the demise of a product.
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Introdution
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Growth
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Maturity
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Decline
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Explanation:
Detailed explanation-1: -During this period, usage drops off as product demand ebbs. This may be due to the driving motivation for the product fading from importance in the market (and thus a smaller overall market for the product) or a replacement product/technology encroaching and stealing market share.
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