GK
MARKETING MANAGEMENT
|
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
|
Which stage has the highest investment cost
|
|
Decline
|
|
|
Growth
|
|
|
Maturity
|
|
|
Introduction
|
Explanation:
Detailed explanation-1: -The introduction stage happens when a product is launched in the marketplace. This is when marketing teams begin building product awareness and targeting potential customers. Typically, when a product is introduced, sales are low and demand builds slowly.
Detailed explanation-2: -Pricing a product in the introduction stage is very important to gain market share. A popular pricing strategy followed by most of the companies is the skimming price strategy. In this pricing strategy, a company usually charges a very high price to customers, who are willing to purchase a product.
There is 1 question to complete.