GK
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Who among the following has propounded the classification of 4P’s of marketing?
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James Culliton
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N.H.Borden
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Robert Lauterborn
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E.J.McCarthy
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Explanation:
Detailed explanation-1: -The original marketing mix, or 4 Ps, as originally proposed by marketer and academic Philip Kotler & E. Jerome McCarthy, provides a framework for marketing decision-making.
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